Upselling Your Customer

Most everyone knows that today’s fuel contains ethanol. However, most people have no idea what ethanol does to the fuel system. This is why, as a dealer, you should talk to your customers and help educate them on the issues of ethanol. It is also why every fuel related repair and every piece of equipment sold should include a bottle of fuel stabilizer.

Obviously I am going to recommend that Ethanol Shield or Mechanic In A Bottle be used in the customer’s unit. But there is more to it than just me working for the company. We have done 3rd party testing and our products have time and again proven that they are truly the best on the market. I have done the various tests myself and have seen the results; I have seen the truth.

So why upsell the customer a bottle of stabilizer? The national average of shops claim that fuel related repairs account for 50-80% of all repairs. Most dealers also claim that they do not like doing fuel related repairs because it is frustrating to say the least. Customers expect the repair to be paid by someone other than themselves. It could be warranty, or the repair shops fault, but it is not their own. Dealers say they would rather spend their shop time doing repairs that actually make them money with less hassle. By selling the customer a bottle of Ethanol Shield with each new piece of equipment sold or each repair performed, customers are eventually going to get the hint that they need to treat to the fuel to prevent issues.

You may ask, how do we convince the customer that they need this product? The easy answer is to show them the bill from the repair. If this does not convince them nothing will. Another way is to keep old gummed up carburetors and hardened fuel lines available to show the customers what can happen with letting fuel sit for any length of time.

In addition to Mechanic In A Bottle and Ethanol Shield, B3C Fuel Solutions also makes a test swab for gasoline and diesel. The gasoline swab is a 2-in-1 test swab that tests the condition of the fuel and to see if there is water present in the fuel. Simply dip the swab in the fuel for 5-10 seconds making sure that you go all of the way to the bottom of the tank (this is where the water will be). Remove the swab and wait for a minute. If the tip turns a bright blue, there is water in the fuel. If the swab stays white, the fuel is good. If the swab starts to change color, the fuel is starting to go bad. If you would like to try a free sample of the swabs, please send me an email, and I will send it to you.